3 Must Win Trust Types

In order to win people to your cause, you must create certainty or trust. There are 3 kinds of trust that must be won.

  1. Trust in you (who you are).
  2. Trust in your product/offering/service (what you represent).
  3. Trust in your company/org/family (who you represent).

Trust is gained both logically and emotionally. Both are needed. Emotion always wins.

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