Your Company is Only As Good as Your Writing – Kyle Wiens

HBR Read


In a new article on the HBR blog we gain some insights into the importance of writing well. Worth the read, worth the application.

“Writing is a tricky balancing act, juggling dozens of nebulous constraints

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. Writers have to think about audience, and about style, and about tone — factors that are hard to anchor down. In business, writing is inextricably tied to company identity: writers have to think about what a company stands for, where it’s going, and how that company should be presented to the public. Difficult considerations.”