The true secret to growing your business is to make it easy to do business with you.

If you already have a good product or service,

and your brand represents you well,

and you know how to explain and create value,

and you know how to treat your customers,

then the only thing left is to make it so you are the easiest option.

If you truly want to accelerate your sales, you will reduce as much friction as possible.

Those who make it easy to work with them, will always win, both long-term and short-term.